Blurb Your Enthusiasm by Louise Willder
At last, I’m caught up reviewing September releases! It’s one of the busier months in the publishing calendar, so I shouldn’t be surprised that I had such a bounteous crop. Now I can pay more attention to R.I.P. selections, catching up on others’ blog posts, and getting ahead before the start of Novellas in November.
Blurb Your Enthusiasm is a delightful bibliophile’s miscellany with a great title – not just for the play on words, but also for how it encapsulates what this is about: ways of pithily spreading excitement about books. The first part of the subtitle, “An A–Z of Literary Persuasion,” is puzzling in that the structure is scattershot rather than strictly alphabetical, but the second is perfect: from the title and cover to the contents, Louise Willder is interested in what convinces people to acquire and read a book.
Over the last 25 years, she has written the jacket copy for thousands of Penguin releases, so she has it down to a science as well as an art. Book reviewing seems to me to be an adjacent skill. I know from nine years of freelance writing about books, in which I’ve had to produce reviews ranging from 100 to 2,000 words, that the shortest and most formulaic reviews can be the most difficult to compose, but are also excellent writing discipline. As Willder puts it, “Writing short, for whatever reason you do it, forces rigour, and it reminds you that words are a precious and powerful resource. Form both limits and liberates.”
How to do justice to the complexity of several hundred pages of an author’s hard work in just 150 words or so? How to suggest the tone and contents without a) resorting to clichés (“luminous” and “unflinching” are a couple of my bugbears), b) giving too much away, c) overstating the case, or misleading anyone about the merits of a Marmite book, or d) committing the cardinal sin of boring readers before they’ve even opened to the first page?
it can be easy to forget that a potential reader hasn’t read it: they don’t know anything about it. You can’t sell them the experience of the book – you have to sell them the expectation of reading it; the idea of it. And that’s when a copywriter can be an author’s best friend.
[An aside: Literary critics and blog reviewers generally see themselves as having different roles: making objective (pah!) pronouncements about literary value versus cheerleading for the books they love and want others to discover (a sort of unpaid partnership with publicists). I’m in the odd position of being both, and feel I engage in the two activities pretty much equally, perhaps leaning more towards the former. There’s some crossover, of course, with bloggers such as myself happy to publish the occasional more critical review. But we aren’t generally, as Willder is, in the business of selling books, so unless we’re pals with the author on Twitter we don’t tend to have a vested interest in seeing the book do well.]
Each reader will home in on certain topics here: the art of the first line, Dickens’s serialization and self-promotion, Orwell’s guidelines for good writing, the differences between British and American jacket copy, the use of punctuation, and so much more. I particularly loved the mock and bad blurbs she cites (we’ve both commented on the ludicrous one for The Country Girls!), including one an AI created for this book, and her rundown of the conventions of blurb-writing for various genres, everything from children’s books to science fiction. She frequently breaks her own rules (e.g., she’s anti-adjective and -ellipses, yet I found five of the one and two of the other in the Crace blurb; see below) and is very funny to boot.
Here’s some of the bookish and word-nerd trivia that captivated me:
- J. D. Salinger didn’t allow blurbs on his books.
- The American usage of the word “blurb” is for advance review quotes that fellow authors contribute for inclusion on the cover. I didn’t realize I used the word interchangeably for either meaning; in the UK, one might call such a quote a “puff.”
- Marshall McLuhan invented the “page 69 test” – to decide whether you want to buy/read a book, turn to that page instead of (or maybe in addition to) looking at the first paragraph.
- A New York publishing CEO once joked that Lincoln’s Doctor’s Dog would be an optimal title to appeal to readers (respected president + health + animal), but there are actually now six books bearing some variation on that title and all were presumably flops!
- “Wackaging” is the word for quirky marketing that has products talk to us (Innocent Smoothies, established in 1999, is thought to have started the trend).
- I pulled out my copy of Jim Crace’s Quarantine to see how Willder managed to write a blurb about a novel about Jesus without mentioning Jesus (“a Galilean who they say has the power to work miracles”)!
Some more favourite lines:
“There’s always something to love and learn from in a book, especially if it lasts as long as these books [children’s classics] have, and part of the job of people like me is to pick out what makes it special and pass it on.”
“always ask yourself, what’s really going on here? Why should anyone care? And how do we make them care?”
For all of us who value books, whether we write about them or not, those seem like important points to remember. We read to learn, but also to feel, and when we share our love of books with other people we can do so on the basis of how they have engaged our brains and hearts. This was thoroughly entertaining and has prompted me to pay that bit more attention to the few paragraphs on the inside of a book jacket. (See also Susan’s review.)
With thanks to Oneworld for the free copy for review.
January Releases, Part III: Taylor Harris, Cathy Rentzenbrink & Tanya Shadrick
Rounding off my three-part look at some of the month’s new releases with two memoirs plus a memoir-writer’s self-help guide today. (Can you tell I’m a memoir junkie?) Topics range from medical mysteries and covert racism to a reclaiming of life after a near-death experience, but these three nonfiction works by women are linked by the determination to overcome self-doubt.
This Boy We Made: A Memoir of Motherhood, Genetics, and Facing the Unknown by Taylor Harris
One morning, Taylor Harris and her husband (an African American family based in Charlottesville, Virginia) found their 22-month-old son Christopher, nicknamed “Tophs,” awake but unresponsive in his crib. In the years that followed, she and his doctors looked for answers as to why his body couldn’t regulate his blood sugar levels, sometimes leading to seizures, and to why his speech and mental processing remained delayed. All their tests and theories have never amounted to a conclusive diagnosis. This was a book that repeatedly surprised me. I’d assumed it would be exclusively about the medical mystery of Tophs’s physical and intellectual disability. But Harris elegantly weaves in a lot of other themes, too: mental illness, her own physical concerns (a BRCA2 mutation), racism, faith, and advocating for her children’s health and education. (Full review at BookBrowse.)
Write It All Down: How to put your life on the page by Cathy Rentzenbrink
Cathy Rentzenbrink is a lovely human being, and I’ve always appreciated her enthusiastic support of books. I’ve read all of her work even though I’ve been disappointed with her last few releases. There are so many writing guides out there – including several on memoir-writing specifically – that the first question to ask about one is, does it offer anything new? For me, this one doesn’t. In fact, it’s more of a therapy session than a practical writing guide.
The undemanding prose slides right down, but 60 pages in (at the end of Part One, “Preparation”) I realized all we’d had thus far was enumerating and countering the hang-ups of unconfident, procrastinating would-be writers. The rest of the book does then get into the nitty-gritty of producing a first draft (“Excavation”) of a life story and editing it into a more polished form. Rentzenbrink peppers in little tricks to keep oneself at the desk, like setting a timer or micro-goals, writing a section in the form of a letter, and dredging up sensory details. Most of the mini chapters are just a couple of pages. Several end with a series of prompts. I’m notorious for skipping the application questions in self-help books, but I’d be interested to hear if other readers have actually gone through these exercises and found them helpful.
I’m so familiar with the author’s own story from her three autobiographical works that I was less than patient about encountering certain incidents again here – though I was intrigued to learn that she gave up alcohol in the recent past after realizing that she was a problem drinker. I’ve also read most of the material in her Further Reading list; all told, I didn’t feel this book offered me much, as a lay reader or a maybe-some-day memoirist. But it seems to have been enormously popular among critics and readers (its average Goodreads rating is 4.38), so clearly a lot of people have been finding Rentzenbrink’s down-to-earth approach reassuring.
With thanks to Emma Finnigan PR and Bluebird for the proof copy for review.
The Cure for Sleep: Memoir of a Late-Waking Life by Tanya Shadrick
From my Most Anticipated list. Shadrick hangs around the fringes of nature writing cliques on Twitter, so I expected this to have more of a nature/travel element. Instead, it bears a fairy tale ambience, of a little girl lost in the woods and craving freedom; of a sleepwalking woman deciding to live more deliberately. It opens with a near-death experience: Shadrick, new mother to a son conceived after infertility treatment, suffered a severe haemorrhage after the placenta tore an artery and was rushed to hospital for emergency surgery.
From this point she returns to the beginning of her life and proceeds chronologically, pausing at joyful or traumatic moments. Her childhood feels like the key to understanding everything else: her father left when she was a baby; her mother, all too aware of being of lower class, was driven to improve herself. Shadrick wanted her mother all to herself, at the same time as she felt trapped by her. She injured herself jumping off an outhouse roof in protest at her mother’s new boyfriend, who became her stepfather. At university she reacted against her upbringing in predictable ways, failing her first year and having an abortion. Even once happily married, she kept unconsciously searching for surrogate father (older male) figures.
After the postnatal operation, she felt a need to escape – by suicide if necessary – yet forced herself to stay, make connections in her town and be present for her children. But she remained a free spirit, swimming and writing a mile-long scroll as public performance art. Her work with hospice patients, recording their memories, qualified her to edit Lynne Roper’s wild swimming diaries into a Wainwright Prize-longlisted book.
Awakening versus sleep is the figurative framework for the memoir, with a feminist insistence on freedom and self-fulfilment at the same time as being a mother. This is an unusual book – at times overwritten and too deliberately moulded into tropes as a rebuttal to randomness, even though, looking back, I can’t decipher a coherent plot to the events – that reminded me most of Free Woman by Lara Feigel and I Am, I Am, I Am by Maggie O’Farrell.
With thanks to W&N for the free copy for review.
Does one of these books appeal to you?
January 2022 Releases, Part I: Jami Attenberg and Roopa Farooki
It’s been a big month for new releases! I’m still working on a handful and will report back on two batches of three, tomorrow and Sunday; more will likely turn up in review roundups in future months. For today, I have a memoir in essays about a peripatetic writer’s life and an excerpt from my review of a junior doctor’s chronicle of the early days of the pandemic.
I Came All This Way to Meet You: Writing Myself Home by Jami Attenberg
I’ve enjoyed Attenberg’s four most recent novels (reviewed here: The Middlesteins and All This Could Be Yours) so was intrigued to hear that she was trying out nonfiction. She self-describes as a “moderately successful author,” now in her early fifties – a single, independent feminist based in New Orleans after years in Manhattan and then Brooklyn. (Name-dropping of author friends: “Lauren” (Groff), “Kristen” (Arnett) and “Viola” (di Grado), with whom she stays in Italy.) Leaving places abruptly had become a habit; travelling from literary festival to holiday to writing residency was her way of counterbalancing a safe, quiet writing life at home. She tells of visiting a friend in Hong Kong and teaching fiction for two weeks in Vilnius – where she learned that, despite her Jewish heritage, Holocaust tourism is not her thing. Anxiety starts to interfere with travel, though, and she takes six months off flying. Owning a New Orleans home where she can host guests is the most rooted she’s ever been.
Along with nomadism, creativity and being a woman are key themes. Attenberg notices how she’s treated differently from male writers at literary events, and sometimes has to counter antifeminist perspectives even from women – as in a bizarre debate she ended up taking part in at a festival in Portugal. She takes risks and gets hurt, physically and emotionally. Break-ups sting, but she moves on and tries to be a better person. There are a lot of hard-hitting one-liners about the writing life and learning to be comfortable in one’s (middle-aged) body:
I believe that one must arrive at an intersection of hunger and fear to make great art.
Who was I hiding from? I was only ever going to be me. I was only ever going to have this body forever. Life was too short not to have radical acceptance of my body.
Whenever my life turns into any kind of cliché, I am furious. Not me, I want to scream. Not me, I am special and unusual. But none of us are special and unusual. Our stories are all the same. It is just how you tell them that makes them worth hearing again.
I did not know yet how books would save me over and over again. I did not know that a book was a reason to live. I did not know that being alive was a reason to live.
Late on comes her #MeToo story, which in some ways feels like the core of the book. When she was in college, a creative writing classmate assaulted her on campus while drunk. She reported it but nothing was ever done; it only led to rumours and meanness towards her, and a year later she attempted suicide. You know how people will walk into a doctor’s appointment and discuss three random things, then casually drop in a fourth that is actually their overriding concern? I felt that way about this episode: that really the assault was what Attenberg wanted to talk about, and could have devoted much more of the book to.
The chapters are more like mini essays, flitting between locations and experiences in the same way she has done, and sometimes repeating incidents. I think the intent was to mimic, and embrace, the random shape that a life takes. Each vignette is like a competently crafted magazine piece, but the whole is no more than the sum of the parts.
With thanks to Serpent’s Tail for the proof copy for review.
Everything Is True: A Junior Doctor’s Story of Life, Death and Grief in a Time of Pandemic by Roopa Farooki
Farooki is a novelist, lecturer, mum of four, and junior doctor. Her storytelling choices owe more to literary fiction than to impassive reportage. The second-person, present-tense narration drops readers right into her position. Frequent line breaks and repetition almost give the prose the rhythm of performance poetry. There is also wry humour, wordplay, slang and cursing. In February 2020, her sister Kiron had died of breast cancer. During the first 40 days of the initial UK lockdown – the book’s limited timeframe – she continues to talk to Kiron, and imagines she can hear her sister’s chiding replies. Grief opens the door for magic realism, despite the title – which comes from a Balzac quote. A hybrid work that reads as fluidly as a novel while dramatizing real events, this is sure to appeal to people who wouldn’t normally pick up a bereavement or medical memoir. (Full review coming soon at Shiny New Books.)
A great addition to my Covid chronicles repertoire!
With thanks to Bloomsbury for the proof copy for review.
Would one of these books interest you?
Recent Online Events: Melanie Finn, Church Times Festival, Gavin Francis
It’s coming up on the one-year anniversary of the first UK lockdown and here we are still living our lives online. The first hint I had of how serious things were going to get was when a London event with Anne Tyler I was due to attend in March 2020 with Eric and Laura T. was cancelled, followed by … everything else. Oh well.
This February was a bountiful month for online literary conversations. I’m catching up now by writing up my notes from a few more events (after Saunders and Ishiguro) that helped to brighten my evenings and weekends.
Melanie Finn in Conversation with Claire Fuller
(Exile in Bookville American online bookstore event on Facebook, February 2nd)
I was a big fan of Melanie Finn’s 2015 novel Shame (retitled The Gloaming), which I reviewed for Third Way magazine. Her new book, The Hare, sounds appealing but isn’t yet available in the UK. Rosie and Bennett, a 20-years-older man, meet in New York City. Readers soon enough know that he is a scoundrel, but Rosie doesn’t, and they settle together in Vermont. A contemporary storyline looking back at how they met contrasts the romantic potential of their relationship with its current reality.
Fuller said The Hare is her favorite kind of novel: literary but also a page-turner. (Indeed, the same could be said of Fuller’s books.) She noted that Finn’s previous three novels are all partly set in Africa and have a seam of violence – perhaps justified – running through. Finn acknowledged that everyday life in a postcolonial country has been a recurring element in her fiction, arising from her own experience growing up in Kenya, but the new book marked a change of heart: there is so much coming out of Africa by Black writers that she feels she doesn’t have anything to add. The authors agreed you have to be cruel to your characters.
Finn believes descriptive writing is one of her strengths, perhaps due to her time as a journalist. She still takes inspiration from headlines. Now that she and her family (a wildlife filmmaker husband and twin daughters born in her forties) are rooted in Vermont, she sees more nature writing in her work. They recovered a clear-cut plot and grow their own food; they also forage in the woods, and a hunter shoots surplus deer and gives them the venison. Appropriately, she read a tense deer-hunting passage from The Hare. Finn also teaches skiing and offers much the same advice as about writing: repetition eventually leads to elegance.
I was especially interested to hear the two novelists compare their composition process. Finn races through a draft in two months, but rewriting takes her a year, and she always knows the ending in advance. Fuller’s work, on the other hand, is largely unplanned; she starts with a character and a place and then just writes, finding out what she’s created much later on. (If you’ve read her Women’s Prize-longlisted upcoming novel, Unsettled Ground, you, too, would have noted her mention of a derelict caravan in the woods that her son took her to see.) Both said they don’t really like writing! Finn said she likes the idea of being a writer, while Fuller that she likes having written – a direct echo of Dorothy Parker’s quip: “I hate writing. I love having written.” Their fiction makes a good pairing and the conversation flowed freely.
Church Times Festival of Faith and Literature, “Light in Darkness,” Part I
(February 20th)
I’d attended once in person, in 2016 (see my write-up of Sarah Perry and more), when this was still known as Bloxham Festival and was held at Bloxham School in Oxfordshire. Starting next year, it will take place in central Oxford instead. I attended the three morning events of Part I; there’s another virtual program taking place on Saturday the 17th of April.
Rachel Mann on The Gospel of Eve
Mann opened with a long reading from Chapter 1 of her debut novel (I reviewed it here) and said it is about her “three favorite things: sex, death, and religion,” all of which involve a sort of self-emptying. Mark Oakley, dean of St John’s College, Cambridge, interviewed her. He noted that her book has been likened to “Dan Brown on steroids.” Mann laughed but recognizes that, though she’s a ‘serious poet’, her gift as a novelist is for pace. She’s a lover of thrillers and, like Brown, gets obsessed with secrets. Although she and her protagonist, Kitty, are outwardly similar (a rural, working-class background and theological training), she quoted Evelyn Waugh’s dictum that all characters should be based on at least three people. Mann argued that the Church has not dealt as well with desire as it has with friendship. She thinks the best priests, like novelists, are genuine and engage with other people’s stories.
Francis Spufford on Light Perpetual
Mann then interviewed Spufford about his second novel, which arose from his frequent walks to his teaching job at Goldsmiths College in London. A plaque on an Iceland commemorates a World War II bombing that killed 15 children in what was then a Woolworths. He decided to commit an act of “literary resurrection” – but through imaginary people in a made-up, working-class South London location. The idea was to mediate between time and eternity. “All lives are remarkable and exceptional if you look at them up close,” he said. The opening bombing scene is delivered in extreme slow motion and then the book jumps on in 15-year intervals, in a reminder of scale. He read a passage from the end of the book when Ben, a bus conductor who fell in love with a Nigerian woman who took him to her Pentecostal Church, is lying in a hospice bed. It was a beautiful litany of “Praise him” statements, a panorama of everyday life: “Praise him at food banks,” etc. It made for a very moving moment.
Mark Oakley on the books that got him through the pandemic
Oakley, in turn, was interviewed by Spufford – everyone did double duty as speaker and questioner! He mentioned six books that meant a lot to him during lockdown. Three of them I’d read myself and can also recommend: Vesper Flights by Helen Macdonald (my nonfiction book of 2020), Tongues of Fire by Seán Hewitt (one of my top five poetry picks from 2020), and Life’s Too Short to Pretend You’re Not Religious by David Dark. His top read of all, though, is a book I haven’t read but would like to: Featherhood by Charlie Gilmour (see Susan’s review). Rounding out his six were The Act of Living by Frank Tallis, about the psychology of finding fulfillment, and The Hunted by Gabriel Bergmoser, a bleak thriller set in the Outback. He read a prepared sermon-like piece on the books rather than just having a chat about them, which made it a bit more difficult to engage.
Spufford asked him if his reading had been about catharsis. Perhaps for some of those choices, he conceded. Oakley spoke of two lessons learned from lockdown. One is “I am an incarnational Christian” in opposition to the way we’ve all now been reduced to screens, abstract and nonmobile. And secondly, “Don’t be prosaic.” He called literalism a curse and decried the thinness of binary views of the world. “Literature is always challenging your answers, asking who you are when you get beyond what you’re good at.” I thought that was an excellent point, as was his bottom line about books: “It’s not how many you get through, but how many get through to you.”
Gavin Francis in Conversation with Louise Welsh
(Wellcome Collection event, February 25th)
Francis, a medical doctor, wrote Intensive Care (I reviewed it here) month by month and sent chapters to his editor as he went along. Its narrative begins barely a year ago and yet it was published in January – a real feat given the usual time scale of book publishing. It was always meant to have the urgent feel of journalism, to be a “hot take,” as he put it, about COVID-19. He finds writing therapeutic; it helps him make sense of and process things as he looks back to the ‘before time’. He remembers first discussing this virus out of China with friends at a Burns Night supper in January 2020. Francis sees so many people using their “retrospecto-scopes” this year and asking what we might have done differently, if only we’d known.
He shook his head over the unnatural situations that Covid has forced us all into: “we’re gregarious mammals” and yet the virus is spread by voice and touch, so those are the very things we have to avoid. GP practices have had to fundamentally change how they operate, and he foresees telephone triage continuing even after the worst of this is over. He’s noted a rise in antidepressant use over the last year. So the vaccine, to him, is like “liquid hope”; even if not 100% protective, it does seem to prevent deaths and ventilation. Vaccination is like paying for the fire service, he said: it’s not a personal medical intervention but a community thing. This talk didn’t add a lot for me as I’d read the book, but for those who hadn’t, I’m sure it would have been an ideal introduction – and I enjoyed hearing the Scottish accents.
Bookish online events coming up soon: The Rathbones Folio Prize announcement on the 24th and Claire Fuller’s book launch for Unsettled Ground on the 25th.
Have you attended any online literary events recently?
Writing for Bliss by Diana Raab
For Diana Raab, writing has been a way of coping with all that life has thrown at her, starting with her grandmother’s suicide and also including her daughter’s drug addiction and two bouts with cancer. She’s written poetry, memoir, and various books on the writer’s craft, with the latest, Writing for Bliss, specifically centered around life writing and mindfulness. In particular, I could see this one being helpful supplementary reading for those who have enjoyed Francine Prose’s Reading like a Writer and Mary Karr’s The Art of Memoir.
Some keywords Raab emphasizes are patience, journey, healing, and transformation. Writing is often a long process, but it can also be a therapeutic one. It’s important to find a sacred space of one’s own – whether literal like Virginia Woolf’s room of one’s own, or simply a repurposed space that has been made conducive with candles and family photos. Raab encourages would-be memoir writers to look at the patterns in their lives and to focus on writing about moments that are relevant to the story of their personal growth.
As to the nitty-gritty of getting words onto the page, she insists that life writing is just as much about storytelling as fiction is. Fleshing out a story is more important than chronological accuracy, and she advises striving for a mixture of narrative, dialogue, scenes and reflection so that the resulting book does not seem like just a list of facts and events.
Raab also issues warnings. One is about causing offense by revealing family secrets. She suggests consulting the family members you intend to write about beforehand, and later running a rough draft past them for their approval. Another is about the danger of seeking one’s self-worth in publishing. Not all books lead to traditional publication, so it’s better if you write out of love and for yourself, simply because you find fulfillment in creativity.
This is a practical as well as a theoretical guide: 50 writing prompts are dotted through the text, and there’s also an appendix full of more. I’m someone who doesn’t necessarily aspire to write fiction, so I usually skip over such sections in a book about writing, but I think many of these could make a great launch pad for writing a personal essay. The book also ends with a terrific 15-page inventory of further reading, including a list of recommended memoirs.
My rating:
Writing for Bliss was published by Loving Healing Press on September 1st. My thanks to the author for the free e-copy for review.
I’ve hoarded a number of books about writing on my Kindle, including:
- The Hero Is You by Kendra Levin
- Scratch, ed. by Manjula Martin
- Part Wild by Deb Norton
- Process by Sarah Stodola
Have you read any of these? What other books about writing have you read that you can vouch for?
I’ve read a lot of the classics – Dorothea Brande, Stephen King, Anne Lamott et al. – but I’m always interested to hear what similar books people have found to be helpful.