Blurb Your Enthusiasm by Louise Willder
At last, I’m caught up reviewing September releases! It’s one of the busier months in the publishing calendar, so I shouldn’t be surprised that I had such a bounteous crop. Now I can pay more attention to R.I.P. selections, catching up on others’ blog posts, and getting ahead before the start of Novellas in November.
Blurb Your Enthusiasm is a delightful bibliophile’s miscellany with a great title – not just for the play on words, but also for how it encapsulates what this is about: ways of pithily spreading excitement about books. The first part of the subtitle, “An A–Z of Literary Persuasion,” is puzzling in that the structure is scattershot rather than strictly alphabetical, but the second is perfect: from the title and cover to the contents, Louise Willder is interested in what convinces people to acquire and read a book.
Over the last 25 years, she has written the jacket copy for thousands of Penguin releases, so she has it down to a science as well as an art. Book reviewing seems to me to be an adjacent skill. I know from nine years of freelance writing about books, in which I’ve had to produce reviews ranging from 100 to 2,000 words, that the shortest and most formulaic reviews can be the most difficult to compose, but are also excellent writing discipline. As Willder puts it, “Writing short, for whatever reason you do it, forces rigour, and it reminds you that words are a precious and powerful resource. Form both limits and liberates.”
How to do justice to the complexity of several hundred pages of an author’s hard work in just 150 words or so? How to suggest the tone and contents without a) resorting to clichés (“luminous” and “unflinching” are a couple of my bugbears), b) giving too much away, c) overstating the case, or misleading anyone about the merits of a Marmite book, or d) committing the cardinal sin of boring readers before they’ve even opened to the first page?
it can be easy to forget that a potential reader hasn’t read it: they don’t know anything about it. You can’t sell them the experience of the book – you have to sell them the expectation of reading it; the idea of it. And that’s when a copywriter can be an author’s best friend.
[An aside: Literary critics and blog reviewers generally see themselves as having different roles: making objective (pah!) pronouncements about literary value versus cheerleading for the books they love and want others to discover (a sort of unpaid partnership with publicists). I’m in the odd position of being both, and feel I engage in the two activities pretty much equally, perhaps leaning more towards the former. There’s some crossover, of course, with bloggers such as myself happy to publish the occasional more critical review. But we aren’t generally, as Willder is, in the business of selling books, so unless we’re pals with the author on Twitter we don’t tend to have a vested interest in seeing the book do well.]
Each reader will home in on certain topics here: the art of the first line, Dickens’s serialization and self-promotion, Orwell’s guidelines for good writing, the differences between British and American jacket copy, the use of punctuation, and so much more. I particularly loved the mock and bad blurbs she cites (we’ve both commented on the ludicrous one for The Country Girls!), including one an AI created for this book, and her rundown of the conventions of blurb-writing for various genres, everything from children’s books to science fiction. She frequently breaks her own rules (e.g., she’s anti-adjective and -ellipses, yet I found five of the one and two of the other in the Crace blurb; see below) and is very funny to boot.
Here’s some of the bookish and word-nerd trivia that captivated me:
- J. D. Salinger didn’t allow blurbs on his books.
- The American usage of the word “blurb” is for advance review quotes that fellow authors contribute for inclusion on the cover. I didn’t realize I used the word interchangeably for either meaning; in the UK, one might call such a quote a “puff.”
- Marshall McLuhan invented the “page 69 test” – to decide whether you want to buy/read a book, turn to that page instead of (or maybe in addition to) looking at the first paragraph.
- A New York publishing CEO once joked that Lincoln’s Doctor’s Dog would be an optimal title to appeal to readers (respected president + health + animal), but there are actually now six books bearing some variation on that title and all were presumably flops!
- “Wackaging” is the word for quirky marketing that has products talk to us (Innocent Smoothies, established in 1999, is thought to have started the trend).
- I pulled out my copy of Jim Crace’s Quarantine to see how Willder managed to write a blurb about a novel about Jesus without mentioning Jesus (“a Galilean who they say has the power to work miracles”)!
Some more favourite lines:
“There’s always something to love and learn from in a book, especially if it lasts as long as these books [children’s classics] have, and part of the job of people like me is to pick out what makes it special and pass it on.”
“always ask yourself, what’s really going on here? Why should anyone care? And how do we make them care?”
For all of us who value books, whether we write about them or not, those seem like important points to remember. We read to learn, but also to feel, and when we share our love of books with other people we can do so on the basis of how they have engaged our brains and hearts. This was thoroughly entertaining and has prompted me to pay that bit more attention to the few paragraphs on the inside of a book jacket. (See also Susan’s review.) 
With thanks to Oneworld for the free copy for review.
The Rathbones Folio Prize 2021 Shortlist
The Rathbones Folio Prize is unique in that nominations come from the Folio Academy, an international group of writers and critics, and any book written in English is eligible, so nonfiction and poetry share space with fiction on the varied shortlist of eight titles:
- handiwork by Sara Baume (Tramp Press)
- Indelicacy by Amina Cain (Daunt Books)
- As You Were by Elaine Feeney (Harvill Secker)
- Poor by Caleb Femi (Penguin)
- My Darling from the Lions by Rachel Long (Picador)
- In the Dream House: A Memoir by Carmen Maria Machado (Serpent’s Tail)
- A Ghost in the Throat by Doireann Ní Ghríofa (Tramp Press)
- The Mermaid of Black Conch by Monique Roffey (Peepal Tree Press)
I was delighted to be sent the whole shortlist to feature. I’d already read Rachel Long’s poetry collection and Carmen Maria Machado’s memoir (reviewed here), but I’m keen to start on the rest and will read and review as many as possible before the online prize announcement on Wednesday the 24th. I’m starting with the Baume, Cain, Femi and Roffey.
For more information on the prize, these eight authors, and the longlist, see the website.
(The remainder of the text in this post comes from the official press release.)
The Rathbones Folio Prize — known as the “writers’ prize” — rewards the best work of literature of the year, regardless of form. It is the only award governed by an international academy of distinguished writers and critics, ensuring a unique quality and consistency in the nomination and judging process.
The judges (Roger Robinson, Sinéad Gleeson, and Jon McGregor) have chosen books by seven women and one man to be in contention for the £30,000 prize which looks for the best fiction, non-fiction and poetry in English from around the world. Six out of the eight titles are by British and Irish writers, with three out of Ireland alone (two of which are published by the same publisher, Tramp Press). The spirit of experimentation is also reflected in the strong showing of independent publishers and small presses (five out of eight).
Chair of judges Roger Robinson says: “It was such a joy to spend detailed and intimate time with the books nominated for the Rathbones Folio Prize and travel deep into their worlds. The judges chose the eight books on the shortlist because they are pushing at the edges of their forms in interesting ways, without sacrificing narrative or execution. The conversations between the judges may have been as edifying as the books themselves. From a judges’ vantage point, the future of book publishing looks incredibly healthy – and reading a book is still one of the most revolutionary things that one can do.”
The 2021 shortlist ranges from Amina Cain’s Indelicacy – a feminist fable about class and desire – and the exploration of the estates of South London through poetry and photography in Caleb Femi’s Poor, to a formally innovative, genre-bending memoir about domestic abuse in Carmen Maria Machado’s In the Dream House, and a feminist revision of Caribbean mermaid myths, in Monique Roffey’s The Mermaid of Black Conch.
In the darkly comic novel As You Were, poet Elaine Feeney tackles the intimate histories, institutional failures, and the darkly present past of modern Ireland, while Doireann Ní Ghríofa’s A Ghost in the Throat finds the eighteenth-century poet Eibhlín Dubh Ní Chonaill haunting the life of a contemporary young mother, prompting her to turn detective. Doireann Ní Ghríofa is published by Dublin’s Tramp Press, also publishers of Sara Baume’s handiwork – which charts the author’s daily process of making and writing, and explores what it is to create and to live as an artist – while poet Rachel Long’s acclaimed debut collection My Darling from the Lions skewers sexual politics, religious awakenings and family quirks with wit, warmth and precision.
My thanks to the publishers and FMcM Associates for the free copies for review.
Four February Releases: Napolitano, Offill, Smyth, Sprackland
Much as I’d like to review books in advance of their release dates, that doesn’t seem to be how things are going this year. I hope readers will find it useful to learn about recent releases they might have missed. This month I’m featuring a post-plane crash scenario, a reflection on modern anxieties, an essay about the human–birds relationship, and a meditation on graveyards.
Dear Edward by Ann Napolitano
(Published by Penguin/Viking on the 20th; came out in USA from Dial Press last month)
June 2013: a plane leaves Newark Airport for Los Angeles, carrying 192 passengers. Five hours after takeoff, it crashes in the flatlands of northern Colorado, a victim to stormy weather and pilot error. Only 12-year-old Edward Adler is found alive in the wreckage. In alternating storylines, Napolitano follows a select set of passengers (the relocating Adler family, an ailing tycoon, a Wall Street playboy, an Afghanistan veteran, a Filipina clairvoyant, a pregnant woman visiting her boyfriend) in their final hours, probing their backstories to give their soon-to-end lives context (and meaning?), and traces the first six years of the crash’s aftermath for Edward.
While this is an expansive and compassionate novel that takes seriously the effects of trauma and the difficulty of accepting random suffering, I found that I dreaded returning to the plane every other chapter – I have to take regular long-haul flights to see my family, and while I don’t fear flying, I also don’t need anything that elicits catastrophist thinking. I would read something else by Napolitano (she’s written a novel about Flannery O’Connor, for instance), but I can’t imagine ever wanting to open this up again.
I picked up a proof copy at a Penguin Influencers event.
Weather by Jenny Offill
(Published by Knopf [USA] on the 11th and Granta [UK] on the 13th)
Could there be a more perfect book for 2020? A blunt, unromanticized but wickedly funny novel about how eco-anxiety permeates everyday life, Weather is written in the same aphoristic style as Offill’s Dept. of Speculation but has a more substantial story to tell. Lizzie Benson is married with a young son and works in a New York City university library. She takes on an informal second job as PA to Sylvia, her former professor, who runs a podcast on environmental issues and travels to speaking engagements.
Set either side of Trump’s election, the novel amplifies many voices prophesying doom, from environmentalists to Bible-thumpers (like Lizzie’s mother) to those who aren’t sure they’ll even make it past tomorrow (like her brother, a highly unstable ex-addict who’s having a baby with his girlfriend). It’s a wonder it doesn’t end up feeling depressing. Lizzie’s sardonic narration is an ideal way of capturing relatable feelings of anger and helplessness, cringing fear and desperate hope. Don’t expect to come away with your worries soothed, though there is some comfort to be found in the feeling that we’re all in this together.
Favorite lines:
“Young person worry: What if nothing I do matters? Old person worry: What if everything I do does?”
“Once sadness was considered one of the deadly sins, but this was later changed to sloth. (Two strikes then.)”
“My husband is reading the Stoics before breakfast. That can’t be good, can it?”
I read an e-ARC via Edelweiss.
An Indifference of Birds by Richard Smyth
(Published by Uniformbooks on the 14th)
Birds have witnessed the whole of human history, sometimes profiting from our behavior – our waste products provide them with food, our buildings can be handy nesting and hunting platforms, and our unintentional wastelands and demilitarized zones turn into nature reserves – but more often suffering incidental damage. That’s not even considering our misguided species introductions and the extinctions we’ve precipitated. Eighty percent of bird species are now endangered. For as minimal as the human fossil record will be, we have a lot to answer for.
From past to future, archaeology to reintroduction and de-extinction projects, this is a wide-ranging essay that still comes in at under 100 pages. It’s a valuable shift in perspective from human-centric to bird’s-eye view. The prose is not at all what I’ve come to expect from nature writing (earnest, deliberately lyrical); it’s more rhetorical and inventive, a bit arch but still passionate – David Foster Wallace meets Virginia Woolf? The last six paragraphs, especially, soar into sublimity. A niche book, but definitely recommended for bird-lovers.
Favorite lines:
“They must see us, watch us, from the same calculating perspective as they did two million years ago. We’re still galumphing heavy-footed through the edgelands, causing havoc, small life scattering wherever we tread.”
“Wild things lease these places from a capricious landlord. They’re yours, we say, until we need them back.”
I pre-ordered my copy directly from the publisher.
These Silent Mansions: A life in graveyards by Jean Sprackland
(Published by Jonathan Cape on the 6th)
I’m a big fan of Sprackland’s beachcombing memoir, Strands, and have also read some of her poetry. Familiarity with her previous work plus a love for graveyards induced me to request a copy of her new book. In it she returns to the towns and cities she has known, wanders through their graveyards, and researches and imagines her way into the stories of the dead. For instance, she finds the secret burial place of persecuted Catholics in Lancashire, learns about a wrecked slave ship in a Devon cove, and laments two dead children whose bodies were sold for dissections in 1890s Oxford. She also remarks on the shifts in her own life, including the fact that she now attends more funerals than weddings, and the displacement involved in cremation – there is no site she can visit to commune with her late mother.
I most enjoyed the book’s general observations: granite is the most prized headstone material, most graves go unvisited after 15 years, and a third of Britons believe in angels despite the country’s overall decline in religious belief. I also liked Sprackland’s list of graveyard charms she has seen. While I applaud any book that aims to get people thinking and talking about death, I got rather lost in the historical particulars of this one.
Favorite lines:
“This is the paradox at the heart of our human efforts to remember and memorialise: the wish to last forever, and the knowledge that we are doomed to fail.”
“Life, under such a conscious effort of remembering, sometimes resembles a series of clumsy jump-cuts rather than one continuous narrative.”
My thanks to the publisher for the free copy for review.
What recent releases can you recommend?
Penguin Influencers Event & 2020 Releases to Look Out For
Just a quick one to report on an event I attended in London last night – thanks to Annabel for asking if she could invite me along. This Penguin Influencers evening was held at sofa.com, a furniture showroom nestled beneath a railway arch near Southwark station. It was a slightly odd venue, but at least there were lots of comfy places to sit. Displays of proof copies were arranged on coffee tables so we could go around and fill our free Tana French tote bags with what caught our eye. There were a few dozen of us there: just one bloke; and mostly women younger than me.
It was good to meet some bloggers I recognized from Twitter and Facebook groups, including Rachel Gilbey (one of whose blog tours I’ve participated in) and Linda Hill (one of whose blog competitions I’ve won); I also spotted a couple more familiar faces, even though I didn’t get to say hello: Ova from Excuse My Reading and Umut from Umut Reviews. It was especially nice to see Beth Bonini, the Bookstagram queen, again. She used to live near me, though we didn’t realize that until just as she was moving from Newbury to London; she gave me her gorgeous bookcase.
As to the book acquisitions…
The Wych Elm by Tana French is now out in paperback. I’ve not read anything by French, but have meant to for a long time because many trusted bloggers think she’s terrific, even if (like me) they don’t ordinarily read crime. This just exceeds 500 pages, so I think I’ll make it my doorstopper for next month, and it will also tie in with the R.I.P. challenge.
I’d already read Olive, Again by Elizabeth Strout on my Kindle via a NetGalley download, but it’s great to now own one of my favorite releases of the year in print. (I found it difficult to go back through the e-book when writing my review because it didn’t have a proper table of contents and I’d forgotten all the chapter/story titles as I went along.)
Three Hours by Rosamund Lupton is coming out on January 9th. It’s a tense school shooting novel set in Somerset, and the publicist told us that if we don’t agree with her in all those clichés – ‘I couldn’t put it down; I stayed up all night reading it’ – we can sue her!
Dear Edward by Ann Napolitano is coming out on February 27th. Edward is the only survivor after a plane bound from New York City to Los Angeles crashes in Colorado. The novel is about how he rebuilds his life afterwards; the publicist warned us to bring tissues.
Keeper by Jessica Moor is Penguin’s lead debut title of 2020, coming out on March 19th. When a young woman is found dead at a popular suicide site, the police dismiss it as an open-and-shut case of suicide. But the others at the women’s shelter where Katie Straw worked aren’t convinced. We meet five very different women from the refuge and hear their stories, in the process learning about some of the major threats that face women today. There are already words of praise in from Val McDermid and Jeanette Winterson.
It probably won’t be until later in December that I start reading 2020 titles and reporting back on what I’ve read, plus listing the other releases I’m most looking forward to.
Though I might have hoped for a few more free books to make the cost of my train ticket into London feel worthwhile, I enjoyed connecting with fellow bloggers, hearing about some 2020 releases, and briefly fooling myself that I’m an influencer in the book world. At the very least, I’m now on a Penguin mailing list so might be invited to some future events or sent some proofs.
Bookish Beck = Rebecca Foster. American transplant to England. Freelance proofreader and book reviewer.
Bookish Beck 