Blurb Your Enthusiasm by Louise Willder
At last, I’m caught up reviewing September releases! It’s one of the busier months in the publishing calendar, so I shouldn’t be surprised that I had such a bounteous crop. Now I can pay more attention to R.I.P. selections, catching up on others’ blog posts, and getting ahead before the start of Novellas in November.
Blurb Your Enthusiasm is a delightful bibliophile’s miscellany with a great title – not just for the play on words, but also for how it encapsulates what this is about: ways of pithily spreading excitement about books. The first part of the subtitle, “An A–Z of Literary Persuasion,” is puzzling in that the structure is scattershot rather than strictly alphabetical, but the second is perfect: from the title and cover to the contents, Louise Willder is interested in what convinces people to acquire and read a book.
Over the last 25 years, she has written the jacket copy for thousands of Penguin releases, so she has it down to a science as well as an art. Book reviewing seems to me to be an adjacent skill. I know from nine years of freelance writing about books, in which I’ve had to produce reviews ranging from 100 to 2,000 words, that the shortest and most formulaic reviews can be the most difficult to compose, but are also excellent writing discipline. As Willder puts it, “Writing short, for whatever reason you do it, forces rigour, and it reminds you that words are a precious and powerful resource. Form both limits and liberates.”
How to do justice to the complexity of several hundred pages of an author’s hard work in just 150 words or so? How to suggest the tone and contents without a) resorting to clichés (“luminous” and “unflinching” are a couple of my bugbears), b) giving too much away, c) overstating the case, or misleading anyone about the merits of a Marmite book, or d) committing the cardinal sin of boring readers before they’ve even opened to the first page?
it can be easy to forget that a potential reader hasn’t read it: they don’t know anything about it. You can’t sell them the experience of the book – you have to sell them the expectation of reading it; the idea of it. And that’s when a copywriter can be an author’s best friend.
[An aside: Literary critics and blog reviewers generally see themselves as having different roles: making objective (pah!) pronouncements about literary value versus cheerleading for the books they love and want others to discover (a sort of unpaid partnership with publicists). I’m in the odd position of being both, and feel I engage in the two activities pretty much equally, perhaps leaning more towards the former. There’s some crossover, of course, with bloggers such as myself happy to publish the occasional more critical review. But we aren’t generally, as Willder is, in the business of selling books, so unless we’re pals with the author on Twitter we don’t tend to have a vested interest in seeing the book do well.]
Each reader will home in on certain topics here: the art of the first line, Dickens’s serialization and self-promotion, Orwell’s guidelines for good writing, the differences between British and American jacket copy, the use of punctuation, and so much more. I particularly loved the mock and bad blurbs she cites (we’ve both commented on the ludicrous one for The Country Girls!), including one an AI created for this book, and her rundown of the conventions of blurb-writing for various genres, everything from children’s books to science fiction. She frequently breaks her own rules (e.g., she’s anti-adjective and -ellipses, yet I found five of the one and two of the other in the Crace blurb; see below) and is very funny to boot.
Here’s some of the bookish and word-nerd trivia that captivated me:
- J. D. Salinger didn’t allow blurbs on his books.
- The American usage of the word “blurb” is for advance review quotes that fellow authors contribute for inclusion on the cover. I didn’t realize I used the word interchangeably for either meaning; in the UK, one might call such a quote a “puff.”
- Marshall McLuhan invented the “page 69 test” – to decide whether you want to buy/read a book, turn to that page instead of (or maybe in addition to) looking at the first paragraph.
- A New York publishing CEO once joked that Lincoln’s Doctor’s Dog would be an optimal title to appeal to readers (respected president + health + animal), but there are actually now six books bearing some variation on that title and all were presumably flops!
- “Wackaging” is the word for quirky marketing that has products talk to us (Innocent Smoothies, established in 1999, is thought to have started the trend).
- I pulled out my copy of Jim Crace’s Quarantine to see how Willder managed to write a blurb about a novel about Jesus without mentioning Jesus (“a Galilean who they say has the power to work miracles”)!
Some more favourite lines:
“There’s always something to love and learn from in a book, especially if it lasts as long as these books [children’s classics] have, and part of the job of people like me is to pick out what makes it special and pass it on.”
“always ask yourself, what’s really going on here? Why should anyone care? And how do we make them care?”
For all of us who value books, whether we write about them or not, those seem like important points to remember. We read to learn, but also to feel, and when we share our love of books with other people we can do so on the basis of how they have engaged our brains and hearts. This was thoroughly entertaining and has prompted me to pay that bit more attention to the few paragraphs on the inside of a book jacket. (See also Susan’s review.)
With thanks to Oneworld for the free copy for review.
Blog Tour: My Mourning Year by Andrew Marshall
Andrew G. Marshall is the author of 18 self-help books about relationships. He has written for newspapers, appeared on television and radio programs, and worked as a marriage therapist. However, he has shared little about his own experience of relationships until now. Twenty years have passed since the death of his long-term partner, Thomas Hartwig. Sharing this diary of Thom’s death with several friends and family members who’d suffered recent bereavements seemed to help, so he’s hoping that in book form it can be of wider benefit to those who are in the midst of grief.
Marshall met Thom, then the headmaster of a German language school, on a holiday to Spain in September 1989. They alternated between Germany and England every other weekend for years, and in 1995 Thom finally relocated to join Marshall near Brighton. Thom had plans to start an interior design business, but fell ill just six months later. By early 1997, he had a diagnosis of liver failure and was given weeks to live. They traveled to Germany to get Thom a second opinion and, despite his resolution to die back in England, he breathed his last at the German hospital on March 9th, aged 43.
The above constitutes a brief Part One, while the rest of the book recounts the first full year after Thom’s death. Marshall tracks the changes in several areas of his life:
Family Life: “People become counselors to make sense of their difficult families, and of course I am no exception,” Marshall notes. He grew up in a conservative middle-class family in Bedford and didn’t come out until he was nearly 30. Hugely disappointed that his parents and sister didn’t make it to Thom’s memorial service, Marshall moves from not talking to his family at all to making tentative overtures of reconciliation. There’s a particularly touching scene where he confronts his parents about the way they repressed emotion while he was growing up and hears the words “I love you” from his father for the first time.
Career: For part of his mourning year, Marshall worked on the Agony television program as an “agony uncle.” He took a break from Relate counseling, but continued to write freelance articles, many of them touching on illness and death, and contributed a “Revelations” celebrity profile column to the Independent, in which he interviewed authors and pop stars about life’s turning points. Two of my favorite moments in the book arise from this: Jim Crace (promoting Quarantine) tells how he realized the emptiness of atheism when burying his father; and Carol Shields’s Larry’s Party provides Marshall’s gateway into literary fiction, which he’d never attempted before.
Home Life: “There is something terribly sad about the clutter we accumulate,” Marshall sighs. “I was loved and I did love, but now all I had was this debris.” Thom moved to England with 87 packing cases; even at the hospital in Germany there were two bags of stuff to look through. Back in England, though Marshall tries to navigate around “Thom-shaped holes” in his life, especially near holidays, he realizes this relationship hasn’t ended: he kisses his lover’s ashes goodnight, and heeds Thom’s late advice to replace the vacuum cleaner. Meanwhile he goes on short vacations, sees friends, dogsits, and even tries counseling – but finds it’s “like watching a conjurer saw a lady in half, but knowing how he does it.”
Spirituality: Marshall has several experiences he has trouble explaining. For instance, at certain points he smells vanilla all around him and chooses to take it as a sign of Thom’s enduring presence – a trace of the vanilla candle that burned beside his deathbed. He also has some psychic messages conveyed, by both friends and strangers, and attends a spiritualist service. But it is an interview with forensics expert Kathy Reichs that helps him to once and for all detach the idea of Thom’s dead body from that of his spirit.
Self-Expression: Writing the “Revelations” column and this diary proved better therapy for Marshall than traditional counseling sessions. Towards the end of this book he also takes an introduction to playwriting course, and in the intervening years several of the plays he has written have been performed around the UK.
Love: After Thom’s death, Marshall was desperate for physical comfort, and temporarily found it with Peter, whom he met at a gay sauna. I admired Marshall’s honesty about this fling; it must have been tempting to excise it from the record to make himself look better. But their relationship never went beyond a few dates. This sad story has a happy coda, though: In 2001 Marshall met Ignacio, who became his civil partner in 2008 and his husband in 2015.
I’ve read many bereavement memoirs, but the diary format makes this one a unique blend of momentous occasions – Princess Diana’s funeral and the preparations for a catered dinner party on the anniversary of Thom’s death – and the challenges of everyday life. I would not hesitate to recommend it to anyone who has experienced or is currently enduring bereavement; it will be reassuring to read about the flux in Marshall’s emotions and see an example of how to rebuild after loss.
Perhaps this is the reality of mourning: you never get over the loss but reassemble the daily minutiae into a new life. At the beginning it feels like a box of flat-pack furniture with the instructions in Swedish, but finally you discover that tab A can slide into slot B. Eventually you own something quite functional – even though there are always a few screws left over and it never looks as good as it does in the catalogue.
Whether the clairvoyants are correct and Thom has become my guardian spirit is not important[;] he is always with me. I have integrated his personality into mine and in that way he lives on through me.
(For more on the author, and Thom, see the book’s website.)
My Mourning Year will be released by RedDoor Publishing on Thursday, April 20th. Thanks to Anna Burtt for the review copy.