Blurb Your Enthusiasm by Louise Willder
At last, I’m caught up reviewing September releases! It’s one of the busier months in the publishing calendar, so I shouldn’t be surprised that I had such a bounteous crop. Now I can pay more attention to R.I.P. selections, catching up on others’ blog posts, and getting ahead before the start of Novellas in November.
Blurb Your Enthusiasm is a delightful bibliophile’s miscellany with a great title – not just for the play on words, but also for how it encapsulates what this is about: ways of pithily spreading excitement about books. The first part of the subtitle, “An A–Z of Literary Persuasion,” is puzzling in that the structure is scattershot rather than strictly alphabetical, but the second is perfect: from the title and cover to the contents, Louise Willder is interested in what convinces people to acquire and read a book.
Over the last 25 years, she has written the jacket copy for thousands of Penguin releases, so she has it down to a science as well as an art. Book reviewing seems to me to be an adjacent skill. I know from nine years of freelance writing about books, in which I’ve had to produce reviews ranging from 100 to 2,000 words, that the shortest and most formulaic reviews can be the most difficult to compose, but are also excellent writing discipline. As Willder puts it, “Writing short, for whatever reason you do it, forces rigour, and it reminds you that words are a precious and powerful resource. Form both limits and liberates.”
How to do justice to the complexity of several hundred pages of an author’s hard work in just 150 words or so? How to suggest the tone and contents without a) resorting to clichés (“luminous” and “unflinching” are a couple of my bugbears), b) giving too much away, c) overstating the case, or misleading anyone about the merits of a Marmite book, or d) committing the cardinal sin of boring readers before they’ve even opened to the first page?
it can be easy to forget that a potential reader hasn’t read it: they don’t know anything about it. You can’t sell them the experience of the book – you have to sell them the expectation of reading it; the idea of it. And that’s when a copywriter can be an author’s best friend.
[An aside: Literary critics and blog reviewers generally see themselves as having different roles: making objective (pah!) pronouncements about literary value versus cheerleading for the books they love and want others to discover (a sort of unpaid partnership with publicists). I’m in the odd position of being both, and feel I engage in the two activities pretty much equally, perhaps leaning more towards the former. There’s some crossover, of course, with bloggers such as myself happy to publish the occasional more critical review. But we aren’t generally, as Willder is, in the business of selling books, so unless we’re pals with the author on Twitter we don’t tend to have a vested interest in seeing the book do well.]
Each reader will home in on certain topics here: the art of the first line, Dickens’s serialization and self-promotion, Orwell’s guidelines for good writing, the differences between British and American jacket copy, the use of punctuation, and so much more. I particularly loved the mock and bad blurbs she cites (we’ve both commented on the ludicrous one for The Country Girls!), including one an AI created for this book, and her rundown of the conventions of blurb-writing for various genres, everything from children’s books to science fiction. She frequently breaks her own rules (e.g., she’s anti-adjective and -ellipses, yet I found five of the one and two of the other in the Crace blurb; see below) and is very funny to boot.
Here’s some of the bookish and word-nerd trivia that captivated me:
- J. D. Salinger didn’t allow blurbs on his books.
- The American usage of the word “blurb” is for advance review quotes that fellow authors contribute for inclusion on the cover. I didn’t realize I used the word interchangeably for either meaning; in the UK, one might call such a quote a “puff.”
- Marshall McLuhan invented the “page 69 test” – to decide whether you want to buy/read a book, turn to that page instead of (or maybe in addition to) looking at the first paragraph.
- A New York publishing CEO once joked that Lincoln’s Doctor’s Dog would be an optimal title to appeal to readers (respected president + health + animal), but there are actually now six books bearing some variation on that title and all were presumably flops!
- “Wackaging” is the word for quirky marketing that has products talk to us (Innocent Smoothies, established in 1999, is thought to have started the trend).
- I pulled out my copy of Jim Crace’s Quarantine to see how Willder managed to write a blurb about a novel about Jesus without mentioning Jesus (“a Galilean who they say has the power to work miracles”)!
Some more favourite lines:
“There’s always something to love and learn from in a book, especially if it lasts as long as these books [children’s classics] have, and part of the job of people like me is to pick out what makes it special and pass it on.”
“always ask yourself, what’s really going on here? Why should anyone care? And how do we make them care?”
For all of us who value books, whether we write about them or not, those seem like important points to remember. We read to learn, but also to feel, and when we share our love of books with other people we can do so on the basis of how they have engaged our brains and hearts. This was thoroughly entertaining and has prompted me to pay that bit more attention to the few paragraphs on the inside of a book jacket. (See also Susan’s review.)
With thanks to Oneworld for the free copy for review.
The Blind Assassin Reread for #MARM, and Other Doorstoppers
It’s the fourth annual Margaret Atwood Reading Month (#MARM), hosted by Canadian blogger extraordinaire Marcie of Buried in Print. In previous years, I’ve read Surfacing and The Edible Woman, The Robber Bride and Moral Disorder, and Wilderness Tips. This year Laila at Big Reading Life and I did a buddy reread of The Blind Assassin, which was historically my favourite Atwood novel. I’d picked up a free paperback the last time I was at The Book Thing of Baltimore. Below are some quick thoughts based on what I shared with Laila as I was reading.
The Blind Assassin (2000)
Winner of the Booker Prize and Hammett Prize; shortlisted for the Orange Prize
I must have first read this about 13 years ago. The only thing I remembered before I started my reread was that there is a science fiction book-within-the-book. I couldn’t recall anything else about the setup before I read in the blurb about the suspicious circumstances of Laura’s death in 1945. Indeed, the opening line, which deserves to be famous, is “Ten days after the war ended, my sister Laura drove a car off a bridge.”
I always love novels about sisters, and Iris is a terrific narrator. Now a cantankerous elderly woman, she takes us back through her family history: her father’s button factory and his clashes with organizing workers, her mother’s early death, and her enduring relationship with their housekeeper, Reenie. Iris and Laura met a young man named Alex Thomas, a war orphan with radical views, at the factory’s Labour Day picnic, and it was clear early on that Laura was smitten, while Iris went on to marry Richard Griffen, a nouveau riche industrialist.
Interspersed with Iris’s recollections are newspaper articles that give a sense that the Chase family might be cursed, and excerpts from The Blind Assassin, Laura’s posthumously published novel. Daring for its time in terms of both explicit content and literary form (e.g., no speech marks), it has a storyline rather similar to 1984, with an upper-crust woman having trysts with a working-class man in his squalid lodgings. During their time snatched together, he also tells her a story inspired by the pulp sci-fi of the time. I was less engaged by the story-within-the-story(-within-the-story) this time around compared to Iris’s current life and flashbacks.
In the back of my mind, I had a vague notion that there was a twist coming, and in my impatience to see if I was right I ended up skimming much of the second half of the novel. My hunch was proven correct, but I was disappointed with myself that I wasn’t able to enjoy the journey more a second time around. Overall, this didn’t wow me on a reread, but then again, I am less dazzled by literary “tricks” these days. At the sentence level, however, the writing was fantastic, including descriptions of places, seasons and characters’ psychology. It’s intriguing to think about whether we can ever truly know Laura given Iris’s guardianship of her literary legacy.
If you haven’t read this before, find a time when you can give it your full attention and sink right in. It’s so wise on family secrets and the workings of memory and celebrity, and the weaving in of storylines in preparation for the big reveal is masterful.
Some favourite passages:
“What fabrications they are, mothers. Scarecrows, wax dolls for us to stick pins into, crude diagrams. We deny them an existence of their own, we make them up to suit ourselves – our own hungers, our own wishes, our own deficiencies.”
“Beginnings are sudden, but also insidious. They creep up on you sideways, they keep to the shadows, they lurk unrecognized. Then, later, they spring.”
“The only way you can write the truth is to assume that what you set down will never be read. Not by any other person, and not even by yourself at some later date. Otherwise you begin excusing yourself. You must see the writing as emerging like a long scroll of ink from the index finger of your right hand; you must see your left hand erasing it. Impossible, of course.”
My original rating (c. 2008):
My rating now:
What to read for #MARM next year, I wonder??
In general, I have been struggling mightily with doorstoppers this year. I just don’t seem to have the necessary concentration, so Novellas in November has been a boon. I’ve been battling with Ruth Ozeki’s latest novel for months, and another attempted buddy read of 460 pages has also gone by the wayside. I’ll write a bit more on this for #LoveYourLibrary on Monday, including a couple of recent DNFs. The Blind Assassin was only my third successful doorstopper of the year so far. After The Absolute Book, the other one was:
The Lincoln Highway by Amor Towles
In Towles’ third novel – a big, old-fashioned dose of Americana – brothers and pals set out from Nebraska on road and rail adventures to find a fortune in 1950s New York. The book features some fantastic characters. Precocious Billy steals every scene he appears in. Duchess is a delightfully flamboyant bounder, peppering his speech with malapropisms and Shakespeare quotes. However, Emmett is a dull protagonist, and it’s disappointing that Sally, one of just two main female characters, plays such a minor role. A danger with an episodic narrative is that random events and encounters pile up but don’t do much to further the plot. At nearly 200 pages in, I realized little of consequence had happened yet. A long road, then, with some ups and downs along the way, but Towles’ fans will certainly want to sign up for the ride.
See my full review for BookBrowse; see also my related article on Studebaker cars.
With thanks to Hutchinson for the free copy for review.
Anything by Atwood, or any doorstoppers, on your pile recently?
Three May Graphic Novel Releases: Orwell, In, and Coma
These three terrific graphic novels all have one-word titles and were published on the 13th of May. Outwardly, they are very different: a biography of a famous English writer, the story of an artist looking for authentic connections, and a memoir of a medical crisis that had permanent consequences. The drawing styles are varied as well. But if the books share one thing, it’s an engagement with loneliness: It’s tempting to see the self as being pitted against the world, with illness an additional isolating force, but family, friends and compatriots are there to help us feel less alone and like we are a part of something constructive.
Orwell by Pierre Christin; illustrated by Sébastien Verdier
[Translated from the French by Edward Gauvin]
George Orwell was born Eric Blair in Bengal, where his father worked for the colonial government. As a boy, he loved science fiction and knew that he would become a writer. He had an unhappy time at prep school, where he was on reduced fees, and proceeded to Eton and then police training in Burma. Already he felt that “imperialism was an evil thing.” Among this book’s black-and-white panes, the splashes of colour – blood, a British flag – stand out, and guest artists contribute a two-page colour spread each, illustrating scenes from Orwell’s major works. His pen name commemorates a local river and England’s patron saint, marking his preoccupation with the essence of Englishness: something deeper than his hated militarism and capitalism. Even when he tried to ‘go native’ for embedded journalism (Down and Out in Paris and London and The Road to Wigan Pier), his accent marked him out as posh. He was opinionated and set out “rules” for clear writing and the proper making of tea.
The book’s settings range from Spain, where Orwell went to fight in the Civil War, via a bomb shelter in London’s Underground, to the island of Jura, where he retired after the war. I particularly loved the Scottish scenery. I also appreciated the notes on where his life story entered into his fiction (especially in A Clergyman’s Daughter and Keep the Aspidistra Flying). During World War II he joined the Home Guard and contributed to BBC broadcasting alongside T.S. Eliot. He had married Eileen, adopted a baby boy, and set up a smallholding. Even when hospitalized for tuberculosis, he wouldn’t stop typing (or smoking).
Christin creates just enough scenes to give a sense of the sweep of Orwell’s life, and incorporates plenty of the author’s own words in a typewriter font. He recognizes all the many aspects, sometimes contradictory, of his subject’s life. And in an afterword, he makes a strong case for Orwell’s ideas being more important now than ever before. My knowledge of Orwell’s oeuvre, apart from the ones everyone has read – Animal Farm and 1984 – is limited; luckily this is suited not just to Orwell fans but to devotees of life stories of any kind.
With thanks to SelfMadeHero for the free copy for review.
In by Will McPhail
Nick never knows the right thing to say. The bachelor artist’s well-intentioned thoughts remain unvoiced, such that all he can manage is small talk. Whether he’s on a subway train, interacting with his mom and sister, or sitting in a bar with a tongue-in-cheek name (like “Your Friends Have Kids” or “Gentrificchiato”), he’s conscious of being the clichéd guy who’s too clueless or pathetic to make a real connection with another human being. That starts to change when he meets Wren, a Black doctor who instantly sees past all his pretence.
Like Orwell, In makes strategic use of colour spreads. “Say something that matters,” Nick scolds himself, and on the rare occasions when he does figure out what to say or ask – the magic words that elicit an honest response – it’s as if a new world opens up. These full-colour breakthrough scenes are like dream sequences, filled with symbols such as a waterfall, icy cliff, or half-submerged building with classical façade. Each is heralded by a close-up image on the other person’s eyes: being literally close enough to see their eye colour means being metaphorically close enough to be let in. Nick achieves these moments with everyone from the plumber to his four-year-old nephew.
Alternately laugh-out-loud funny and tender, McPhail’s debut novel is as hip as it is genuine. It’s a spot-on picture of modern life in a generic city. I especially loved the few pages when Nick is on a Zoom call with carefully ironed shirt but no trousers and the potential employers on the other end get so lost in their own jargon that they forget he’s there. His banter with Wren or with his sister reveals a lot about these characters, but there’s also an amazing 12-page wordless sequence late on that conveys so much. While I’d recommend this to readers of Alison Bechdel, Craig Thompson, and Chris Ware (and expect it to have a lot in common with Kristen Radtke’s forthcoming Seek You: A Journey through American Loneliness), it’s perfect for those brand new to graphic novels, too – a good old-fashioned story, with all the emotional range of Writers & Lovers. I hope it’ll be a wildcard entry on the Sunday Times Young Writer of the Year Award shortlist.
With thanks to Sceptre for the free copy for review.
Coma by Zara Slattery
In May 2013, Zara Slattery’s life changed forever. What started as a nagging sore throat developed into a potentially deadly infection called necrotising fascitis. She spent 15 days in a medically induced coma and woke up to find that one of her legs had been amputated. As in Orwell and In, colour is used to differentiate different realms. Monochrome sketches in thick crayon illustrate her husband Dan’s diary of the everyday life that kept going while she was in hospital, yet it’s the coma/fantasy pages in vibrant blues, reds and gold that feel more real.
Slattery remembers, or perhaps imagines, being surrounded by nightmarish skulls and menacing animals. She feels accused and guilty, like she has to justify her continued existence. In one moment she’s a puppet; in another she’s in ancient China, her fate being decided for her. Some of the watery landscapes and specific images here happen to echo those in McPhail’s novel: a splash park, a sunken theatre; a statue on a plinth. There’s also a giant that reminded me a lot of one of the monsters in Spirited Away.
Meanwhile, Dan was holding down the fort, completing domestic tasks and reassuring their three children. Relatives came to stay; neighbours brought food, ran errands, and gave him lifts to the hospital. He addresses the diary directly to Zara as a record of the time she spent away from home and acknowledges that he doesn’t know if she’ll come back to them. A final letter from Zara’s nurse reveals how bad off she was, maybe more so than Dan was aware.
This must have been such a distressing time to revisit. In this interview, Slattery talks about the courage it took to read Dan’s diary even years after the fact. I admired how the book’s contrasting drawing styles recreate her locked-in mental state and her family’s weeks of waiting – both parties in limbo, wondering what will come next.
Brighton, where Slattery is based, is a hotspot of the Graphic Medicine movement spearheaded by Ian Williams (author of The Lady Doctor). Regular readers know how much I love health narratives, and with my keenness for graphic novels this series couldn’t be better suited to my interests.
With thanks to Myriad Editions for the free copy for review.
Read any graphic novels recently?
10 Favorite Nonfiction Novellas from My Shelves
What do I mean by a nonfiction novella? I’m not claiming a new genre like Truman Capote did for the nonfiction novel (so unless they’re talking about In Cold Blood or something very similar, yes, I can and do judge people who refer to a memoir as a “nonfiction novel”!); I’m referring literally to any works of nonfiction shorter than 200 pages. Many of my selections even come well under 100 pages.
I’m kicking off this nonfiction-focused week of Novellas in November with a rundown of 10 of my favorite short nonfiction works. Maybe you’ll find inspiration by seeing the wide range of subjects covered here: bereavement, social and racial justice, hospitality, cancer, nature, politics, poverty, food and mountaineering. I’d reviewed all but one of them on the blog, half of them as part of Novellas in November in various years.
When Death Takes Something from You Give It Back: Carl’s Book by Naja Marie Aidt [137 pages]: In March 2015 Aidt got word that her son Carl Emil was dead. The 25-year-old jumped out of his fifth-floor Copenhagen window after taking some mushrooms. The text is a collage of fragments: memories, dreams, dictionary definitions, journal entries, and quotations. The playful disregard for chronology and the variety of fonts, typefaces and sizes are a way of circumventing the feeling that grief has made words lose their meaning forever.
The Fire Next Time by James Baldwin [89 pages]: A hard-hitting book composed of two essays: “My Dungeon Shook,” is a letter addressed to his nephew and namesake on the 100th anniversary of emancipation; and “Down at the Cross: Letter from a Region in My Mind,” which first appeared in the New Yorker and tells of a crisis of faith that hit Baldwin when he was a teenager and started to question to what extent Christianity of all stripes was upholding white privilege. This feels completely relevant, and eminently quotable, nearly 60 years later.
Be My Guest: Reflections on Food, Community and the Meaning of Generosity by Priya Basil [117 pages]: A thought-provoking essay that reaches into many different topics. Part of an Indian family that has lived in Kenya and England, Basil is used to culinary abundance. However, living in Berlin increased her awareness of the suffering of the Other – hundreds of thousands of refugees have entered the EU to be met with hostility. Yet the Sikh tradition she grew up in teaches kindness to strangers. She asks how we can all cultivate a spirit of generosity.
Survival Lessons by Alice Hoffman [83 pages]: Hoffman wrote this 15 years after her own experience of breast cancer to encourage anyone going through a crisis. Each chapter title begins with the word “Choose” – a reminder that, even when you can’t choose your circumstances, you can choose your response. This has been beautifully put together with blue-tinted watercolor-effect photographs and an overall yellow and blue theme (along with deckle edge pages – a personal favorite book trait). It’s a sweet little memoir with a self-help note.
A Sand County Almanac by Aldo Leopold [92 pages]: Few know how much of our current philosophy of wilderness and the human impact on the world is indebted to Aldo Leopold. This was published in 1949, but so much rings true today: how we only appreciate wildlife if we can put an economic value on it, the troubles we get into when we eradicate predators and let prey animals run rampant, and the danger of being disconnected from the land that supplies our very life. And all this he delivers in stunning, incisive prose.
The Communist Manifesto by Karl Marx and Friedrich Engels [70 pages]: Maybe you, like me, had always assumed this was an impenetrable tome of hundreds of pages? But, as I discovered when I read it on the train to Manchester some years ago, it’s very compact. That’s not to say it’s an easy read; I’ve never been politically or economically minded, so I struggled to follow the argument at times. Mostly what I appreciated was the language. Like The Origin of Species, it has many familiar lines and wonderful metaphors.
Down and Out in Paris and London by George Orwell [189 pages]: Orwell’s first book, published when he was 30, is an excellent first-hand account of the working and living conditions of the poor in two world cities. He works as a dishwasher and waiter in Paris hotel restaurants for up to 80 hours a week and has to pawn his clothes to scrape together enough money to ward off starvation. Even as he’s conveying the harsh reality of exhaustion and indignity, Orwell takes a Dickensian delight in people and their eccentricities.
Tiny Moons: A Year of Eating in Shanghai by Nina Mingya Powles [85 pages]: This lovely pamphlet of food-themed essays arose from a blog Powles kept while in Shanghai on a one-year scholarship to learn Mandarin. From one winter to another, she explores the city’s culinary offerings and muses on the ways in which food is bound up with her memories of people and places. This is about how food can help you be at home. I loved how she used the senses – not just taste, but also smell and sight – to recreate important places in her life.
The Living Mountain by Nan Shepherd [108 pages]: This is something of a lost nature classic. Composed during the later years of World War II but only published in 1977, it’s Shepherd’s tribute to her beloved Cairngorms, a mountain region of Scotland. But it’s not a travel or nature book in the way you might usually think of those genres. It’s a subtle, meditative, even mystical look at the forces of nature, which are majestic but also menacing. Shepherd dwells on the senses, the mountain flora and fauna, and the special quality of time and existence (what we’d today call mindfulness) achieved in a place of natural splendor and solitude.
Hope in the Dark: Untold Histories, Wild Possibilities by Rebecca Solnit [143 pages]: Solnit believes in the power of purposeful individuals working towards social justice, even in the face of dispiriting evidence (e.g. the largest protests the world had seen didn’t stop the Iraq War). Instead of perfectionism, she advises flexibility and resilience; things could be even worse had we not acted. Her strong and stirring writing is a reminder that, though injustice is always with us, so is everyday heroism.
Keep in touch via Twitter (@bookishbeck / @cathy746books) and Instagram (@bookishbeck / @cathy_746books). We’ll add any of your review links in to our master posts. Feel free to use the terrific feature image Cathy made and don’t forget the hashtag #NovNov.
Any suitably short nonfiction on your shelves?
Classic of the Month: Down and Out in Paris and London by George Orwell (1933)
I’d of course read Animal Farm and Nineteen Eighty-Four, but this was my first taste of George Orwell’s nonfiction. It was his first book, published when he was 30, and is an excellent first-hand account of the working and living conditions of the poor in two world cities. I started it on the Eurostar between London and Paris and have enjoyed dipping into it over the past couple of weeks. I most appreciated the first two-thirds, in which Orwell is working as a dishwasher and waiter in Paris hotel restaurants for up to 80 hours a week and has to pawn his clothes to scrape together enough money to ward off starvation. Chapter 3 is a masterful piece of writing that, with its second-person address, puts the reader right into this desperate situation with him. The matter-of-fact words about poverty and hunger are incisive:
Hunger reduces one to an utterly spineless, brainless condition, more like the after-effects of influenza than anything else. It is as though one had turned into a jellyfish, or as though all one’s blood had been pumped out and luke-warm water substituted. Complete inertia is my chief memory of hunger
Two bad days followed. We had only sixty centimes left, and we spent it on half a pound of bread, with a piece of garlic to rub it with. The point of rubbing garlic on bread is that the taste lingers and gives one the illusion of having fed recently.
It is disagreeable to eat out of a newspaper on a public seat, especially in the Tuileries, which are generally full of pretty girls, but I was too hungry to care.
Even as he’s conveying the harsh reality of exhaustion and indignity, Orwell takes a Dickensian delight in people and their eccentricities. His pen portraits of those he associates with – Boris, a former captain in the Russian Army who is always coming up with new money-making schemes in Paris; Paddy, a tramp he falls in with in London; and Bozo, a “screever” (street painter) who “managed to keep his brain intact and alert, and so nothing could make him succumb to poverty” – are glistening passages enhanced by recreated dialogue. There are a few asides, such as a chapter about London slang and swearing, that break up the flow, and I might have liked more context about Orwell’s earlier and later life – how he slipped into poverty and how he worked his way out of it again – but he more than succeeds in his aim of exposing the truth of what it was like to be poor at that time.
Depressingly, though, this is not merely a period piece: well over 80 years later, the poor are still in danger of homelessness and enslavement to low wages and zero-hours contracts. No doubt it is still what Orwell refers to as a “dismal, demoralizing way of life,” and the poor “are ordinary human beings … if they are worse than other people it is the result and not the cause of [that] way of life.”
Our town has its fair share of the down-and-out, as was brought home to me just yesterday. My husband had an unpleasant encounter with a group of them when he tried remonstrating with a man who was cutting flowers in the community garden we’ve volunteered our time to create – the very day before the Britain in Bloom competition! When I dropped by later to help get the garden tidy for judging, they were still hanging about on the other side of the canal, smoking and drinking. Then I spotted with them an older woman who goes to our church. I’ve broken bread with her on a regular basis. She borrowed a couple of books from the theological library last week. And she must be a hair’s breadth away from homelessness, if not actually homeless. It felt like a wake-up call, a reminder that these people whose lives seem so hopelessly foreign are not as distant or as different as we might like to think.

George Orwell’s 1943 press photo. Branch of the National Union of Journalists (BNUJ). [Public domain]
My rating:
Next month: The Go-Between by L.P. Hartley