Bloggers’ Opinions Must Not Be Bought: A Cautionary Tale

I’m leery of accepting self-published work for review. If this is prejudice on my part, it’s not unjustified: I’ve reviewed hundreds of self-published books during my four years of freelance work for Kirkus, Foreword, BlueInk, Publishers Weekly, and The Bookbag, and although I do find the very occasional gem that could hold its own in a traditional market, the overall quality is poor. When self-published authors get in touch via my blog, I usually delete their enquiries immediately. But for some reason I decided to give a second look to a request I received through Goodreads earlier this year. (All identifying details have been removed.)

I’ll admit it: the flattery probably helped:

This was for a historical novel that had 4-star reviews from two Goodreads friends whose judgment I trust, so I agreed to have the author send a copy to my parents’ house in the States so that it would be waiting for me there when I arrived for my recent trip. When I opened the box, two alarm bells rang at once. First there was this. Uh oh.

Second of all: the author had taken the trouble of looking up restaurants in my parents’ area and ordered a $60 gift card from one of them to send along with the book parcel. Double uh oh.

I spent weeks wondering what in the world I was going to do about this ethical quandary. I even contacted a Goodreads friend who’d reviewed the book and asked what their experience with the author had been like. The reply was very telling:

I still feel unsettled over my interaction with [name redacted]. I’ve always made it a point not to review unsolicited books. But over a period of several weeks, [they] sent me a number of emails that ranged from flattering to fawning – and always polite and charming. Eventually, I, too, received a $60 gift card to a favorite restaurant that was within blocks of my home. I ended up, I believe, 4 starring [the] book, although the truth is that it was more of a 3-star read. Since reviewing, I have valued my independence – and honesty – and since then, have had the uncomfortable feeling of being “bought”, and for a low price at that.

I cannot tell you what to do. Obviously, I feel as if my own values were compromised. For me, it wasn’t worth what I still believe is a blot on my integrity. If you do decide to review, I’d simply encourage you to be honest because (I learned the hard way) the aftermath isn’t a good feeling.

Well, I’d promised to review the book, so I forced myself to open it, pencil in hand. After I’d corrected 10 problems of punctuation and grammar within the first six pages, I commenced skimming. There were some decent folksy metaphors and a not-half-bad dual narrative of a young woman’s odyssey and a small town’s feuds. But there were also dreadful sex scenes, melodramatic plot turns, and dialogue and slang that didn’t ring true for the time period. If I squinted pretty darn hard, I could see my way to likening the novel to the works of Ron Rash and Daniel Woodrell. But it wasn’t by any means a book I could genuinely recommend.

So when the author checked up a couple of months later to see whether I had gotten the book and what I thought of it, here’s what I replied:

I received the following abject apology, but no helpful information.

To my brief follow-up –

– I received this:

Note the phrase “self-promoted” and the meaningless repetition of “couldn’t put it down!”

And then they went on to disparage me for my age?!

I don’t believe for a minute that this person was ignorant of what they were doing in sending the gift cards. What’s saddest to me is that they have zero interest in getting an honest opinion of the work or hearing constructive criticism that could help them improve. They clearly don’t respect professionals’ estimation, either, or they’d be brave enough to pay for a review from Kirkus or another independent body. Instead, they’ve presumably been ‘paying’ $60 a pop to get fawning but utterly false 5-star reviews. Just imagine how much money they’ve spent on shipping and ‘thank-you gifts’ – easily many thousands of dollars.

And could I really have been the first in 180+ people to express misgivings about what was going on here? How worrying.

I was tempted to be generous and give the novel the briefest of 3-star reviews, perhaps as an addendum to another review on my blog, just so that I could feel justified in keeping the gift card and not have to face a confrontation with the author. But it didn’t feel right. If I want my reviews to have integrity, they have to reflect my honest opinions. As it stands, I have the gift card in an envelope, ready to be returned to the author when I’m in the States for my sister’s wedding next month; the book will most likely get dropped off at a Little Free Library.

If I was a vindictive person, I’d be going on Goodreads and Amazon and giving the book a 1-star review: as a necessary corrective to the bogus 5-star ones, and as a way of exposing this dodgy self-promotional activity. But that would in turn expose all of this person’s readers, including a valued Goodreads friend. And who knows how the author would try to retaliate.

So there you have it. My cautionary tale of a self-published author trying to buy my good opinion. What have I learned? Mostly to be even more wary of self-published work; possibly not to make any promises to review a book until I’ve seen a sample of it. But also to listen to my conscience and, when something is wrong, have the courage to speak out right away.

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I’m curious: what would you have done?